Launched earlier this year, Grayling Pulse is one of the newer additions to the line-up of communications industry barometers. The report tracks important changes in public relations spend against key metrics, such as geography and sector, investment in digital and corporate social reputation communications and the changing level of visibility and perceived value of public relations and communications, at a board level, in some of the world’s leading organisations. The second edition of the report is out now, backed up with insightful commentaries by a panel of diverse experts – their thoughtfulness really does help Grayling Pulse stand out from the crowded market of jargon-heavy reports, blog posts and other online think-pieces. Broadly speaking, this edition reflects the success of the digital revolution: in all regions surveyed, the majority of companies have a digital strategy in place. Western Europe does slightly better than other regions in this respect: 78.4 per cent of companies have a digital strategy in place, a whisker ahead of North America’s 78.3 per cent, and Central/South Eastern Europe and Eurasia at 61.7 per cent. However, only 39 per cent of organisations have integrated their digital strategy with a broader communications strategy . Clearly, still room for improvement for many companies in this digital age. Perhaps a clue to the overall slow pick-up rate can be found in another of the report’s results: just 23 per cent of cheif executive officers participate personally in their companies’ social media, and 44 per cent have no involvement at all. Top-level buy-in, as the experts constantly remind us, is a key factor in the succesful alignement of strategy and tools. Another point of interest is that improved reputation and awareness are the two most common reasons for engaging in social media; the least common are increase in sales and customer service. Taken from Grayling Pulse Report
Digital communication strategies around the globe
Facts & Figures Archive
2019
April -
Calling all young communicators
February -
Does business really care about the SDGs?
2018
December -
The ethics of branded content
November -
Are millennials losing faith in business?
October -
Trends in global employee engagement
April -
In experts we trust... again?
March -
Brave new worlds
February -
Experts regarded more trustworthy than peers
January -
Are you GDPR ready?
2017
December -
Asia-Pacific Communication Monitor 2017
November -
Exploring the new employee economy
September -
Pro-business, but expecting more
July -
Expecting the personal
June -
Employee engagement dips
May -
CEOs worried about trust
February -
Trust in crisis
January -
The drivers of uncertainty in 2017
2016
December -
Digital disconnect in risk management
September -
Companies face employee loyalty challenge
April -
Global perspectives on risk
March -
Digital continues to climb
March -
Digital continues to climb
2015
December -
The factors at play in risky business
December -
Asia-Pacific Communication Monitor
September -
The future of corporate communications
April -
Staying on the front foot
March -
Looking at risk around the world
February -
Trust and innovation
January -
Trust in Asia Pacific
2014
December -
Public affairs salaries in Asia Pacific
November -
Asia-Pacific governance survey
November -
Playing to win in the reputation economy
October -
Busting the digital media myths
August -
Fighting to be heard
June -
Influencing the influencers
February -
The real value of reputation
January -
Communicating employee value
2013
December -
Facing a company crisis
November -
The key to growth
October -
Making the grade when stakeholders rule
August -
Effectiveness in community building
June -
Great expectations for CSR
April -
Journalists on PR
March -
Crisis in leadership
February -
Identifying the champion brands
January -
The big issues
2012
December -
Creativity in PR
October -
Qualifications for communicators
August -
The Rising CCO
April -
The role of business in society
February -
Trust in business