Employer branding more important than ever

Employer brand or reputation is seen as more important today than five years ago according to job seekers from across the globe.

This view is strongest in China (72%) and Mexico (62%), according to ManpowerGroup Solutions’ new report, Brand Detectives: The New Generation of Global Candidates.

Globally, 81% of respondents highlighted employer-employee trust as an important aspect of an employer’s brand. An organisation’s reputation as an employer (70%) and transparency (59%) were also seen as important for job seekers.

In terms of the job search process, those respondents between 25 and 34 are more likely to use social media to research potential employers than job seekers in other age groups.

The findings of the report  were taken from a survey of 4,479 job seekers already in the workforce between 18 and 65 years old from the UK, US, China, Australia and Mexico.

You can read more about the findings and download the full report on the ManpowerGroup Solutions website.

Image: iStock

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