The key to growth

The concept of cpd, or ‘continuous professional development’ as the key to a successful career might be a familiar one, but how exactly can this theory be put into practice? European communication practitioners are now able to access information on how to develop their skills, knowledge and communication competencies using a cutting-edge website called The Portal (for) Advancing Communication Education (P4ACE). The site is based on the findings of the largest EU funded project into strategic communication, the European Communication Professional Skills and Innovation Program (ECOPSI), which is a joint project between the European Association of Communication Directors and seven leading European academic institutions. The portal enables users to learn about the essential competencies needed in the global workplace, evaluate their competencies through the open-access self-diagnostic tool, explore ways to develop competencies within select regions in Europe and read case studies of real communication practitioners who talk about the competencies needed in today’s changing work environment.
The P4ACE self-diagnostic tool allows you to compare your current knowledge, skills and personal attributes with those of your peers in Europe by completing a 15-minute assessment. The tool provides an attractive, visual competency inventory and a report that allows you to see your strengths and weaknesses. The portal was developed during the course of a 24-month intensive research programme. Focus groups were held with four role groups: chief communications officers, crisis communicators, internal communicators and social media managers. Interviews have been held across six geographically distinct European regions with a total of 53 communications professionals at different levels and performing different roles within renowned organisations. This input helps to ensure that users can align their development with structured, academically rigorous data that reflects the real needs of communication professionals.                  

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