The most important media in EU public affairs

According to a survey conducted by the European Centre for Public Affairs (ECPA), the two most important media sources in EU public affairs are The Financial Times and Politico. Not only are these two media brands seen as the most useful sources of information for EU affairs, they also wield the largest influence on EU policy.

EPCA’s survey was carried out towards the end of last year amongst senior public affairs professionals representing companies and trade associations.

Two thirds of EU public affairs practitioners regard the Financial Times and Politico as very useful sources of information. In comparison only 34% consider the Wall Street Journal a great source.

Adding further strength to the position of The Financial Times in EU public affairs, 72% of practitioners see the media channel as one of the most influential on EU policy-making – 21% more than the next most nominated, Politico. 

For more information on the survey head to the ECPA website.

The ECPA is a Brussels-based public affairs think-tank focused on best practice in public affairs. Through a broad spectrum of activities and events the ECPA provokes debate and improves understanding between business, NGOs, academia and the EU Institutions.

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