Playing to win in the reputation economy

November 2014

If you are uncertain about how you should tackle reputation management for your organisation, you are not alone. Among the 301 business leaders from 29 countries across 28 industries who participated in the Reputation Institute's 2014 Reputation Leaders Study, only 16% feel their organisation has the full capabilities to manage reputation, and 85% report that they are still in the early stages of their reputation journey. This is natural, says the Institute, as reputation management is still a new business discipline, and one that demands a new set of competencies, which cut across different traditional functions and skills sets like communication, research, training, issues management, and data modelling. But the question is not if you should do this. It’s how.
 
Find out more by downloading the survey's white paper here.

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