Visibility of communications at board level

July 2012

Visibility of communications activity at board level continues to be very strong despite the global recession, according to a new global quarterly survey of in-house communications professionals. The bearer of this good news is PR firm Grayling, whose survey polled over 1,200 communications professionals worldwide (54 per cent from western Europe). According to the press release: “The reports track important changes in public relations spend against key metrics, such as, by geography and sector, investment in digital and CSR communications and the changing level of visibility and perceived value of public relations and communications, at a board level, in some of the world’s leading organisations”. Other encouraging findings include the fact that, globally, over a fifth of those who responded said that investment in public relations is still increasing this quarter, against a backdrop of ongoing client budget pressures and continued global economic instability. Unsurprisingly given its cost-efficiency, spend on social media and digital is reporting the largest increase in investment with 44 per cent; corporate communications and reputation management was 26 per cent and 17 per cent reported an increase in spend on CSR communications. Organisations remain cautious in budget and resource planning in many areas; project PR support sees a 20 per cent increase in spend versus an 11 per cent increase for retained support. In addition, in-house teams’ headcount shows growth with 25 per cent reporting an increase this quarter. Finally, the key findings also point to a fascinating new direction to be followed, we hope, by future editions of the Pulse survey: almost 55 per cent of respondents report an increase in the perceived value of communications activity to commercial success. Taken from Grayling Pulse

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