Every year PwC asks CEOs worldwide about their hopes, aspirations and concerns.The results are a fantastic resource for communications.
Picture the scene. It is 20 January 2015, on the eve of the World Economic Forum’s annual meeting in Davos, Switzerland. In the glare of the world’s media, and with live webcast coverage being streamed to a global audience, PwC global chairman Dennis Nally takes to the stage to present the findings of PwC’s 18th Annual Global CEO Survey.
In communications terms, it’s a dream scenari
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