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For corporate communicators the rising winds of digital effects on their professional life is now joined by a tsunami of new problems. Transparency issues and leaks from the organisation makes managing a company seem like handling a porous sieve. Ever more digital intelligence adding two and two on a big data scale is now swaying corporate stakeholders, once so benign and now so demanding. To add to such ills, corporate directors and senior managers are wrongfooted by the nature of the digital impact on their area of expertise and responsibility. Few are armed with the intellectual tools to rationalise the current and future extent of change and rate of exchange. Perhaps this is the most significant issue for corporate management. On top, there are several functional aspects. Here, I would like to offer a few insights into all these aspects of the current corporate evolution. It has to be said right up front: if you are not being affected and challenged by digital influences, take the pension while you can.
