To help us set the scene, could you outline for us the organisational structure of Carlsberg?
First and foremost, as an overall frame we have what we call a very ‘glocal’ structure.. We have divided Carlsberg into four regions – Northern Europe, Western Europe, Eastern Europe and Asia. Each of these regions has a number of countries and subsidiaries below them. And then we work in a matrix structure where we at headquarter level, have functions that go across regions, so we have group sales marketing, group supply chain, group communications and corporate social responsibility, group human resources and so on. So it is a matrix structure with a global approach.
