4
2019
‘Communicating sustainability and the SDGs’
A t the start of September, I had delivered the opening keynote at the excellent Plot19 storytelling conference in Munich. The topic I was asked to address was simple: “Today, can everything be a story?”
I quickly realised that I wanted to...
Growing stakeholder pressures on the impact of waste on our planet is an everyday news story that will only continue to gain momentum.
Plastics, the destruction of unsold garments by the fashion industry, dumping on third world countries,...
Thomas Ravn-Pedersen is the CEO and editor in chief of World’s Best News, an independent organisation that reports on progress and solutions to challenges in global development.
It is also a frontrunner in communicating the Global Goals....
Companies cannot escape the climate and environment debate. And they shouldn’t try to. The ones that are bold in communicating how their commitments and actions meet or exceed consumers’ standards will be rewarded.
From ever-present media...
The 17 UN’s Sustainable Development Goals goals set out to solve the greatest economic, environmental and social challenges of our world by the year 2030.
They seek to create a world free from hunger, poverty and inequality; a world where...
Since 2015, the business strategy of Novozymes has been aligned with developing innovations that will impact the Sustainable Development Goals, with a focus on six of the goals: Zero Hunger, Quality Education, Clean Water and Sanitation,...
Madrid, December 2019. The scene is set for an historic climate summit. Not for new targets but for a global reckoning on the state of the climate which is no longer one of change but one of crisis.
The...
Corporate culture is now seen as a priority for many organisations. Multinational professional services network Deloitte recently reported that 82 per cent of companies believe that culture is a potential competitive advantage and over 50 per...
Whether wage transparency or self-determined salaries – the question of adequate pay always excites controversy. But what happens when employees know what their colleagues earn? And how can you as a company prevent resentment and envy? A...
Before Lucy Kellaway quit the Financial Times to retrain as a teacher, she revelled in ridiculing how companies communicate.
Inventor of the tongue-in-cheek Golden Flannel Awards and the Guffipedia online ‘dictionary of business jargon and...
A vital issue for professional communicators today is the safeguarding and promoting of consumer privacy. This is demanded by citizens who are alarmed by seemingly endless exposures of immoral, unethical (and often illegal) use of personal...
Today, the business community and society as a whole are challenged by the palpable rise of populism – fed by fears and frustrations over inequalities, disadvantage, mistrust of elites and their seeming lack of action on the issues that matter....
For years, communication specialists working in corporations have been advised to avoid open conflict, let alone create one. Activism was something best left to NGOs and political parties, dissent was for unions and protests were loud, vibrant,...
What challenges do todays’ brand communicators face – in terms of market differentiation, purpose, digital transformation and more?
Marc Cloosterman, chief executive officer at VIM Group, spoke with Ernst Boekhorst, head of brand,...
The collapse of the investment bank Lehman Brothers on 15 September 2008 turned what was until then a US financial crisis into a full-blown global meltdown that would later be referred to as the “global financial crisis” or more dramatically as...
Communication and marketing at Tieto have a key role in driving growth for the company; members of the communication team are active ambassadors for change and corporate culture. They contribute by enabling leaders to be better communicators, and...
The values we ascribe to words determine how we communicate our messages and debate our positions.
Think of how the words “Tax burden” make you feel. Now, what about “tax responsibility”? Do you prefer “refugee crisis” or “humanitarian...
The communications industry is rightly obsessed with demonstrating the value of its work, but the conversation has typically centred around measurement and metrics. New research, the first of its kind, shows that there is another, crucial issue...
Essentially, communication is about channelling your message into someone’s mind.
Businesses spend considerable resources on crafting and broadcasting messages, but how much do we know has gotten into the consumer’s head, and how much has...