‘The corporate media mix: content and communications’

3
2013

Regardless of their industry or field of business, companies today are becoming media companies, producing blogs, news stories, magazine articles, television, radio, video, music, advertising, photos, web pages, and social media en masse. In a...

Since its roots in the 1980s as an environmental report published by chemical companies with image problems, the corporate sustainability report has evolved into a uniquely telling document. Representing a landmark in any company’s communication...

In creating this strategy we faced several challenges. First, engaging both editorial staff – those responsible for producing news content – and commercial employees who work in advertising, technology, product development and other...

What were your immediate thoughts when you were first approached by Nokia to take over from Olli-Pekka Kallasuvo?
Nokia is a company with a remarkable history going back 148 years. We started out as a paper mill and at one...

How do you explain your job to your friends?
They see me in the media and know I am a spokesman for the company. I mostly have to explain what else there is to my job: then it becomes a little fuzzy. The easiest way is to...

The range of titles appearing in the world of corporate communications and public relations has never been broader or more diverse, and their invaluable contribution to both the study and practice of PR is testament to the profession’s...