Delivering consistency on different platforms

How responsive design enables Heineken to fit the message to the mechanism

 
Mention Heineken and the natural instinct is to think of the premium beer brand: 140 years old, available in 179 countries, served in millions of bars, restaurants and clubs and the creator of some of the most iconic brand campaigns ever seen. But the company is a lot more than the Heineken brand. HEINEKEN is the world’s most international brewer with operations in 70 countries employing more than 85,000 people. It owns more than 250 global, regional and local powerhouse brands. And we are making a positive impact on the issues that affect our business and society as a whole, from water scarcity to energy consumption and from alcohol abuse to local sourcing in Africa. The company has a compelling story to tell and a need to engage with key stakeholders on important issues that will impact the business’s ability to grow and prosper in the future. The challenge is to use the right channels to do this. Increasingly, these are digital.   
 

John Clarke

Before taking on his current role as global director, external communications at HEINEKEN in 2010, John Clarke worked for American Express International, first as vice president for the Asia Pacific region for public affairs, communication and regional marketing in Singapore and then as vice president of international public affairs and communications in London.