This article offers a comparative analysis of some characteristics of corporate websites in terms of their ability to generate positive image for their respective companies. The goal of a corporate website is to serve a company’s various information and communication needs, one of which is to portray a positive image of the company. Indeed, a positive image is often the main goal of such websites.
That is how we classify websites as corporate or commercial: the ultimate goal of a corporate website is communicating a positive image, while commercial websites take care of sales. Significant aspects of the two different websites can be shared where positive corporate identity and business functions meet.