2
2015
‘Direct! Empower! Inspire! Leadership and communications’
The fact that bad news is more attention-grabbing than good news is old news. Evolutionary psychology teaches us that this is a result of human survival instinct: ignoring a dramatic event could negatively affect a person’s health or existence...
Frederik G. Pferdt, head of innovation and creativity programs at Google, shares his insights into the values and practices that reinforce the company’s thriving culture of experimentation.
Photo: DB AG/Philipp von Recklinghausen/lux-...
Some decisions are risky. Others are uncertain. In either case, companies traditionally strive to provide their employees with up-to-date, precise and elaborate information in order to reduce the risk and uncertainty of decision making.
(...
During the last few decades, our society has increasingly turned into a multicultural and heterogeneous society.
Increased migration, mobility and digitalisation have challenged traditional communication formulas such as “one message sent...
In today’s multi-fragmented world of brands and messages, it’s becoming increasingly challenging to find ways to get our messages and brands across.
One aspect that can help us in this effort is to leverage influencers, people whose strong...
The best thing about my job is… always being on the go. As a communicator you can never standstill. The communications world is constantly changing meaning that even repetitive tasks are never exactly the same. The active aspect...
Linguistic skills are generally considered to be the most important soft power that leaders should possess.
For example, political leaders combine oratory and inspirational rhetorical skills to make an impression on public opinion. In...
Fadi el Abdallah, spokesperson and head of the public affairs at the International Criminal Court, shares his take on the court’s sometimes controversial mission, vision and values.
Interview by David Phillips. Photo: Accusoft...
Itay Talgam explores organisational behaviour and inspired leadership through the prism of the symphony orchestra and asks: what can the baton teach business about communicating leadership?
Interview by David Phillips
...
Find a quiet place where you won’t be disturbed and, just for a few minutes, think about how you would describe your leadership style. Dig deeper... ask yourself what type of leader do want to be? Where do I want to take my team and how am I...
With new technological developments and the associated viral culture, the creative possibilities for public relations activities and the impact they can achieve are growing exponentially.
This brings new potential for organisations to...
“The difference between mere management and true leadership is communication.”
This quote is from one of the greatest communicators of all time, Sir Winston Churchill. During the second world war the radio was the only broadcasting channel...
Perhaps when you started working in communications, you had a degree in communications or media and journalism in your pocket, and your first job was for a company with offices where every employee had a laptop and screen, your email address was...
On January 10, 1999, television history was made. The first episode of the ground-breaking series “The Sopranos” aired for the very first time. Viewers were shocked, not only because of the frequent bursts of violence but also because the...
For the past 15 years, I have lead communications and brand development at Atea. A year and a half ago, I also accepted the position as human relations director. It is possible to combine three leadership roles...
Picture the scene. It is 20 January 2015, on the eve of the World Economic Forum’s annual meeting in Davos, Switzerland. In the glare of the world’s media, and with live webcast coverage being streamed to a global audience, PwC global...
I once read an article that named bullying the cancer of the workplace. I used to agree with this belief.
Like cancer, the most severe consequence of bullying for its victims can be death or other devastating health effects – through...
More than 20 years have passed since Swedish communications technology giant Ericsson realised the value of having those responsible for the company’s communications present at the executive table.
Though still perhaps in a minority of...
Whether talking about the Higgs Boson particle, dark matter or artificial intelligence, storytelling, demystification and stakeholder relations play their part in complex science communications.
Interview by Philippe Borremans, host of...
In January this year, Deutsche Bank celebrated a premiere: when we published the Bank’s results for the full year 2014, we broadcast a video statement by our co-CEOs for the first...