The way I explain my job to my friends is… I manage how our company engages with our stakeholders in or related to Japan, to try to ensure we are being strategic, consistent and transparent in our communications. At the end of the day, my goal is to contribute to the business by building our presence and our reputation.
Before taking on her current role in 2011, Jennifer Sakaguchi was marketing officer at the Embassy of the Republic of Botswana in Tokyo from 2010 to 2011, where she developed strategies to market the Republic of Botswana as an investment destination to Japanese companies. Prior to her job at the Embassy, Jennifer worked for diamond company the De Beers Group: first as director of communications at De Beers Group Marketing and later as marketing director at Forevermark, the Group’s global consumer brand.