‘Embedding the message: brand communications’

2
2011

According to Transparency International’s Corruption Perceptions Index of 2009, Bosnia and Herzegovina was the most corrupt country in Europe that year (with the exception of several members of the former Soviet Union), achieving a score of 3.0...

Biodiversity is the variety of life in a given ecosystem; it is used as an indicator of the state of health of the planet.

As a symbol of the interconnectedness of all living things, it presents a considerable challenge for communicators...

If business leaders were hoping that the start of 2011 would usher in a period of greater stability in the global environment, they were sorely disappointed. During the period covered by CARMA’s latest survey of media coverage of business leaders...

Imagine waking up one morning and getting ready for work, just like every other day.

But this time, something feels different - that’s right, your iPhone has been suspiciously quiet all morning.

And when you check for incoming...

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.

This famous quote by investment guru Warren Buffet is one of the best explanations we have today of the...

It is often the case in larger organisations that it is the public relations department and not the marketing team that leads the over-all communications activities.

Let us review what is happening: is there really a takeover of marketing...

Based in Kienberg, Austria, Worthington Cylinders is a leading global manufacturer of pressure vessels. The seamless steel cylinders of Kienberg are known for their unique quality in more than 70 countries around the world.

As a result of...

“I don’t hear anything from their side” is the number one complaint that individuals express when working in cross-cultural, virtual and global teams.

There are three forms of feedback that this article will deal with:...

Interview by David Phillips

These interviews focus on communications professionals who are leading international careers, hence the title. But for this issue, ‘Border Crosser’ seems particularly apt, given your role as head of the...

Back in 2002, Harper US published a book with the bombastic title, The Fall of Advertising and the Rise of PR. The authors opined that “today, great brands...

Shakespeare’s The Tempest provides us with a memorable and thought-provoking quote about risk (and the title of this article).

Full fathom five thy father lies;
Of his bones are coral made;
Those are pearls that were his...

Daimler AG is one of the largest car and truck manufacturers in the world, producing cars and trucks under the brands of Mercedes-Benz, Maybach, Smart, Freightliner and many others. Given your position at Daimler, to what extent have...

Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.

Managing such mental associations, however, is becoming more complicated,...

Around Christmas 2009 the winter turned Scandinavia into a stronghold.

Record snowfall and unusually low temperatures created unprecedented demand for household energy.

Electricity production was also low, due to yearly maintenance...