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2018
‘Europe endless? Gazing into the future of Europe, the EU and political communications in a populist age’
Parallels between sport and organisational performance are a frequently over-played cliché. But there is a reason. Sometimes the empirical evidence just points that way – as we found with the 2018 European Communication Monitor results.
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Communicators should see themselves as business people who actively and measurably contribute to the added value of their organisation.
For inspiration, European communication departments could look to their counterparts in the motherland...
1. When should a rebrand be done?
Rebranding will inevitably come to the top of the agenda at some stage of every communication director’s career. There is often an underlying issue of rebranding when a new...
How do the experts define corporate reputation? And how is a company’s standing affected by disruptions in its industry, or by a crisis in a competitor?
In highly commoditised industries like manufacturing and airlines, reputation...
Every reader of Communication Director will know that the revolution brought about by digital, social and mobile technologies has profoundly shifted how we advise and act as professional communicators.
(Main image: photo by ...
According to Brand Finance Global 500, Deutsche Telekom achieved its highest ever brand value in 2018, becoming the third most valuable German brand.
Alexander Engelhardt, vice president of brand management at Deutsche Telekom, describes...
The latest aftershock of the dieselgate scandal occurred in June this year, with Audi’s CEO arrested over fears he might seek to suppress evidence about the scandal. Could other corporations be at risk of reputation contagion?
Image: The...
Having worked in communications for over a decade, I must confess that change management has consistently been a challenge and source of fascination.
But why ìs that?
I work in the energy sector, which has traditionally been...
Europe is showing visible signs of progress: in most countries, labour markets are healthier than they have been in a decade, with more people in work than ever before, while social exclusion is declining.
However, it is also a continent...
From human trafficking to terrorist attacks, Europe is vulnerable to international criminal activity that challenge traditional law enforcement and helps shape voters' sense of security. However, the fight against border-crossing criminal...
The Transatlantic Trade and Investment Partnership (TTIP) trade agreement between the European Union and the United States aimed to liberalise trade by reducing the regulatory barriers for businesses.
The negotiations were halted...
Worries over European democracy are certainly justified.
A number of respected international indices show that democratic quality is deteriorating in most EU member states.1 Liberal personal rights have been compromised more in...
"The trust of the mass population can no longer be taken from granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world."
This was the main take-away from the Edelman Trust Barometer 2016. One year...
Imagine a whole stratum of the western population for whom politics and policy were once distant concerns – abstract concepts they did not feel really affected them.
Maybe they would pay attention sporadically or take note of a coming...
You closely follow policy discussions that affect your industry and your business. You draft position papers, back up your arguments with data, and meet decision-makers to argue your case. Time for a break?
Not quite. You will be competing...
In June this year, and for only the second time in its history, the European Association of Communication Directors elected a new president.
Hans Koelemen, chief corporate communication and CSR at Dutch telecommunications company...
As part of its wider research into executive leadership and what it takes to rise to the C-Suite, executive search firm Russell Reynolds Associates in partnership with psychometric research firm Hogan Assessments have created a new profile for...