Challenges in journalism helped create a context where false information is spread – and undermined our trust in the media. The fight back begins in a partnership between journalists and communicators
When Oxford named ‘post-truth’ the 2016 word of the year, it only confirmed that the media now has a harder job to. The media business is undergoing pressure from all areas – digitalisation, changing business models and the political landscape. Communicators will need to understand the pressures that journalists are facing and consider how they should respond to the changes.
Last year, Mynewsdesk surveyed about 2000 journalists across the US, UK, Germany, the Nordics, Singapore and Australia. Mynewsdesk serves over 65,000 journalists and other influencers on their terms, providing company news from over 30,000 brands globally. The study was carried out to help us truly understand how a journalist’s reality has changed and what the future holds for both journalists and communicators. We also conducted several qualitative interviews with journalists and with experts like Rasmus Nielsen from Reuters Institute to validate the results.