The real raison d’être

For competitive advantage, companies should connect their business to social challenges: Interview with Valerie Bockstette, FSG

FSG advises Mars on cocoa sustainability in Côte d’Ivoire

 

Could you give us a short definition of shared value?

Creating shared value can be defined as policies and practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in which the company operates. And it’s really the word ‘simultaneous’ that’s important here: it is not about a trade-off, it’s not about saying we can do good for the business or good for society and the environment, it’s about doing those simultaneously.

Valerie Bockstette

Valerie Bockstette is director of social impact consultants, FSG. She has over 10 years of experience in advising leading organisations in Europe and the US on issues of strategy, evaluation, and organisational capacity. She is part of the leadership group for FSG in Europe, working across FSG’s impact areas with a particular focus on the German market and multi-national corporations. Her work with clients has spanned many topic areas, including microfinance, agricultural development, education, health, and the environment. She has also co-authored several FSG papers.