Under the spotlight, but not at the table

Senior communications executives play an increasingly critical role in advancing the business agenda. But has this translated to a seat on the executive board?
 

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Research by the Amsterdam School of Communication Research (ASCoR) in cooperation with the European Association of Communication Directors (EACD) and Russell Reynolds Associates shows that 24.2 per cent of Financial Times 500 companies have a Chief Communications Officer (CCO) on their executive board.
To study the position of communications officers in large organisations the researchers conducted a content analysis of the websites and/or annual reports of the Financial Times top 500 global companies, a survey among human resources managers of global companies; and semi-structured interviews with chief executive officers (CEOs). The results of the study were recently published in the joint research report titled The Chief Communications Officer and the C-Suite and discussed at the regional EACD Forum at the USB Conference Center in Zurich last November, when the study was launched.

Piet Verhoeven

Piet Verhoeven is an associate professor at the Amsterdam School of Communication Research of the University of Amsterdam in The Netherlands. Prior to becoming an academic in 2002, he worked in several positions ion public relations and communication, including for the Schiphol Group.

Ingmar de Gooijer

Ingmar de Gooijer is partner of Flare, a strategy agency that helps companies, brands and organisations make a positive impact. He is also board member of the European Association of Communication Directors.