Issue 04/2015 Europe

Hidden powers: corporate citizenship revealed

Do you pay your bills on time, clean up after your dog and make sure old papers go straight into the recycling bin?  Then congratulations, you’re (probably) a model citizen. But what if “you” happen to be a corporation? What defines good behaviour when profit margins are your scale of reference? This issue of Communication Director seeks to answer this. Communication leaders from companies as diverse as Vedanta, Ben & Jerry’s and Coca Cola show how their corporate citizenship measures are more than skin-deep: we also look at how corporate governance helps companies earn their license to operate, and how corporate reporting has evolved to become a key communications tool that loudly affirms the corporation’s ability to play a positive part in the local community. After all, isn’t being a good neighbour what citizenship is all about?

Agenda setter

Communication ideas in the eyes of experts

Product placement is advertising that arrives when you least expect it. The digital revolution has made it that much more pervasive.


The full spectrum of the communicator's portfolio

Recent terrorist attacks that have shocked the world are fought as much on social media as on the streets

Employee engagement can be driven through a shared sustainability mission. It’s the task of communication directors to drive this process.

Translating a brand – even one of the world's most ubiquitous – requires more than just language skills.

Emerging trends for European communicators and the managers who hire them

Design is no longer about objects, visuals or spaces; it is about systems, strategies and experiences. That’s why it is the perfect vehicle for corporate innovation.

How popular culture challenges the professionalism of public relations

In a crisis, an ethical perspective can help public relations professionals guide their organisations – and their profession – to safety

What will the glorious reign of content marketing actually look like?

In recent years, investor relations has become a force to be reckoned with. However, studies show that there is no agreed job description for this function. So how do today’s investor relations and capital market professionals see the function’s role?


Key communicators under the spotlight

Corporate citizenship, sustainability and the importance of a diverse board

Issue focus

Looking at the important questions of communication

Companies that demonstrate trust in their employees and managers can find unexpected benefits along the way.

Ben & Jerry’s looks to achieve innovative ways that the business can use its many resources to create positive social change in the world.

By promoting several programmes around the world, Coca-Cola İçecek harnesses the power of business to change our world for the better.

The journey to a new style of reporting on social and environmental initiatives

Integrity, innovation and ethics can ensure your license to operate

It is up to each one of us to be our own heroes and demand corporations adhere to responsible conduct.

Questions to...

The personal side of communication directors

Always forward, never backward