‘Hidden powers: corporate citizenship revealed’

4
2015

Recent terrorist attacks around the world – including Paris, Beirut and Metrojet Flight 9268 –  were marked not only by their cruelty but also the use of social media before, during and after the attacks. But can social media also be used to...

How to recruit and retain the brightest minds? Focus them on the ultimate mission of global sustainability. They get to speak authentically about their work and in doing so they build trust with their peers.

The...

Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run. A Chinese boy of six demanded, “Who is he? Why can’t I see his...

VMA Group has a 37-year history in placing both communications and marketing professionals into career-enhancing positions and strengthening communications functions, for every type of organisation, all across the globe.

The group’s...

Corporate governance systems exist to discourage self-interested behaviour.

Although shareholders would like organisational participants—employees, managers, executives and directors – to work toward a shared goal of increasing corporate...

Our co-founder, Ben, would often say, “Why leave your values at the door when you go to work?” Good point. Since business is arguably the most powerful force for change in the world, a good value system seems to be a sage idea.

Good for...

The natural resources industry is one of the key contributors to modern society as, without raw materials, the lifestyle that so many of us enjoy today would not be possible. The resources we bring to the market have a myriad uses, creating the...

How many times have I been at academic symposia, street demonstrations or in classrooms and been told that “capitalism is in crisis” or that “capitalism is the devil’s work” or “capitalism is incompatible with...

Have you ever walked out of the cinema with a burning desire to buy something?

Or maybe wondered why your favourite television characters prefer a certain brand of cereal? This could be a result of product placement – the (in)famous...

Design and business are intrinsically linked together.

Early designers came from many backgrounds and they were introduced to the profession because of their ability to contribute artistically or constructively to the industry’s...

My favourite fictional public relations practitioner, the vile Malcolm Tucker of The Thick of It (2005–2012), was voted only...

The world of branding is in turmoil. Advertising is losing the strategic relevance it once had. Content marketing and storytelling are seen as the new keys to branding success. There seems to be consensus that journalistic stories about a brand...

Throughout her career, Gabriele Zedlmayer has been a passionate advocate for corporate citizenship and sustainability, most recently as vice president and chief progress officer, corporate affairs at Hewlett Packard Enterprises. She spoke to...