All-in-one communications

In public relations and public affairs alike, even the smallest action can affect the organisation as a whole

 
To begin, I would like to point out my understanding of Corporate Communications, because the way we handle and what we want to achieve by it depends on this definition. Corporate Communications means controlling all forms of communication with different public groups, influential public groups, to achieve consistency and management with the long-term inclusion of corporate strategy, so that the corporate brand maintains its integrity. Corporate Communications actually influences the view on the organization or the company in a broader sense. I had the opportunity to realize that from my long-term experience of working in the media and later on the other side, guiding Corporate Communications. Basically the task of the Corporate Communication is management of the reputation of the company’s reputation. It is comprised of management, organisational and marketing communication of products, the company and of behaviour. In a way it can be understood as umbrella communication. We can also look at it as communication which causes the increase of the intangible means of the company.

Miroslav Ribič

Miroslav Ribič has been the director of public affairs and corporate communications for Zavarovalnica Triglav (Triglav Insurance Company) since 2003. He has also had experience in a World Bank Project in Algiers, and in the public television channel in Slovenia, where he reached the position of deputy general manager for marketing and public relations. Ribič has a Master’s in European policy; in his thesis, he researched media influence on election campaigns. He is also an economist, having graduated in economy, and has experience in financial and commercial management. He also lectures on media, politics and communication.