‘Made to measure’

3
2017

Ask any communications director and they are not going to say that they want less personalisation. Whether it is audiences large or small, personalisation delivers better marketing outcomes and results, in every way: customer intimacy, revenue,...

China boasts the world’s largest population, its strongest economy and its most mobile market. Not incidentally, it leads the world in disruptive communications technology.

Chinese internet giants such as Tencent, Alibaba and Baidu are...

5 rules of successful brands and arts collaborations

  1. Assess whether the collaboration makes sense: Companies should get involved only if they are ready to commit a significant amount of time and resources. It is also...

This year’s Asia-Pacific Communication Summit, taking place in Hong Kog on November 15 and 16, features a line-up of communication trailblazers and thought leaders from...

Stakeholder communication has seen dramatic changes in terms of sources and channels for information that people trust. When more people trust search engines than a human editor, corporate communications has no option but to listen more and...

Following its move to new premises, The Royal Children’s Hospital Melbourne faced negative headlines and poor staff morale – a state of affairs that threatened one of the biggest change projects in the hospital’s history. The solution lay in...

When ANZ launched its first global enterprise social network, it was a major step forward to achieving its goal of being a leading social-enabled enterprise in financial services. To shift behaviour and enable business success, a communications...

Global companies include networks of knowledgeable experts: but how can companies identify these experts, access their knowledge, and ensure that know-how is shared, developed and reaps positive results? Welcome to online collaboration with a...

The world of business is in the midst of a revolution. Since the first smartphone went on sale a decade ago, digital devices and social networks have empowered consumers and have raised purchasing expectations. As a result, consumers are...

The monetisation of customer relevancy through data-driven insights is essential for any successful marketing campaign in the digital economy. With the advent of social media, cloud computing, Internet of Things and mobile applications, data...

A world tailored on your tastes, your body, budget and needs. This is the promise of data-based personalisation. Looking for a restaurant? Log in to Google, go to Maps, and it will show you not only the nearest pizzerias, but also those most...

The world is experiencing a crisis of trust. The 2017 Edelman Trust Barometer – a study of 28 countries that explores levels and implications of trust related to the four institutions of business, government, the media and NGOs – reveals just how...

Excelling at networking is essential to grow your function and broaden and advance your role. However, failure to forge close relationships and partnerships constitutes one of the most common career mistakes that communicators make. Try these...