2
2019
‘Making a difference: Communicating corporate citizenship’
"We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry …”
Mark Zuckerberg to US Congress, 11 April 2018
W ith the commercial world...
Whether your organisation is a not-for-profit entity or a Fortune 500 company, workplace trends indicate that there are proven advantages to operating in an environment where continuous feedback is prioritised.
(Photo by ...
In these times of growing public anxiety over societal issues, it is more important than ever before for corporations and other organisations to keep corporate citizenship in mind. And make no mistake, this anxiety is not a short-term fad.
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Back in 2006, I started a new job with my current employer, DSM, working as a communications manager for its innovation center.
It was in many ways a dream role: working with fascinating and inspiring people on fledgling innovations in...
My 65-year-old mum is a self-described vegan anarchist. She refuses to buy products tested on animals, insists I call her “Teresa”, and would gender neutralise nursery rhymes when I was at primary school.
But even she didn’t understand the...
In the corporate world, reputation is an economic multiplier and an insurance policy, but it can also be a significant inhibitor to success.
Resultantly, it is no wonder that the C-Suite at major multi-national companies are wringing their...
What do you think of when hearing about a new motorway being built in your area? Roadworks? Environmental impact? Benefits to the economy such as jobs and housing? Or simply a means of getting to your destination faster?
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The project management office (PMO) in many enterprises is emerging as a driver of change to the whole culture of the organisation.
At a recent Clarizen event, attendees agreed that...
According to Eurostat, across the EU women earn on average around 16 per cent less than their male counterparts. Governments across Europe are pushing more legislation: for example, companies in the UK with more than 250 employees must now report...
Communication and corporate affairs professionals have long adopted a metric and KPI driven approach, to ensure parallels between their work and the role it plays in the commercial success of the businesses they work for.
However, senior...
This issue of Communication Director will go to print shortly before the European Parliament elections due on 23-27 May. By the time you are likely to read these words, the immediate results of the elections will be well known.
However,...
A t 11:36am on August 14, 2018, the Morandi Bridge in Genoa collapsed, dragging with it 48 cars and heavy vehicles. Forty-three people died, 16 were injured and 10 were pulled alive from the rubble.
It soon became clear that this tragic...
Corporate responsibility (CR) has come a long way.
A few years ago, it was associated with terms like compliance, philanthropy and reputation management. In today’s discussions, concepts such as risk prevention and shared value dominate....
According to recent research1, those organisations most capable of engaging their employees have four times higher earnings per share, higher customer engagement, lower absenteeism, and 21 per cent higher profitability than those that...
From digital automation to agency collaboration, how do those working on the coalface of brand marketing view the trends shaping brand management?
As part of its...