How do you explain to your friends what your job is?
My job is a mixture of several things: a serious approach to people’s needs, an open field for creativity and a way to create a strong credibility for the brand. The goal is to have people say “yes I know what your company does.”
Andrea Radic is Alcatel-Lucent’s communications and public affairs director for Italy, Israel and Malta. Radic is a professional journalist and has always worked within the communication field. His previous professional experience includes working for seven years as spokesperson for the president of the Lombardia Region. In 1992 he began his work in political communications, working closely with the national governement until 1994. Then in 1995, he became Lombardia Region press office vice director. He is also responsible for having created Alcatel-Lucent cultural brand, Alcatel-Lucent per la Cultura.