‘The next frontier: future trends’

2
2014

What makes a communications strategy successful?

While the overall goals of any such strategy may not have changed, the way of building and running it is heavily impacted by the digital revolution. So how does a large, global organisation...

The worst thing about my job is….
Every job carries admin responsibilities that one just has to get on with. And I have a love-hate relationship with managing my email inbox.

What book do you have on...

Apps have shaped the way people experience the internet.

They first began appearing in 2008, and by 2010 “app” was named Word of the Year by the American Dialect Society. A May 2012 comScore study reported that, during the previous quarter...

There is a series of television adverts from a well-known international bank that perfectly sum up how to run multi-region campaigns. The ads are designed to underline that the bank is both international yet local at the same time. It does this...

In November 2014 Europe will celebrate the 25th anniversary of the fall of the Berlin Wall, which marked the birth of market economies in eastern Europe.

According to the popular view, the fall of communism also marked the birth of the...

Insights into the new media landscape from the chief executive officer of The Huffington Post

Last year, The Huffington Post launched in Germany and Japan, and this year in Brazil and India. For a media company, growth and...

"Communicators will increasingly become technologists”: this succint summation of the future trajectory of corporate communications is by Jen Prosek, head of US corporate firm Prosek Partners.

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ProSiebenSat.1 Accelerator: A startup in the Group
 
The creation of the P7S1 Accelerator, our programme to promote startups, has brought many young companies into the Group. Since early 2013, we have been...

Fathers and Mothers of Gen C
Communication professionals use storytelling to build meaningful connections with their audiences. They produce a great deal of content about their organisation, their customers, users and...