Companies and their stakeholders seem to have finally grasped the fact that intercultural phenomena represent a permanent issue within all companies – regardless of their size, industry or age – from the moment that they first compete in a globalised world. The relationship between companies and cultural issues has never been very stable: cultural phenomena within companies have been through a stage of denial and taboo (1970s and 80s) and have also known the stage of suspicion due to a certain trivialisation of the subject consolidated by globalised tendencies (90s and early 2000s).
The lives of others
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Virgínia Drummond Abdala
Virgínia Drummond Abdala is a professor at Fundação Dom Cabral FDC, Brazil. She earned her Ph.D in management science from the Université Paris Dauphine, France, and is an expert in intercultural and crosscultural management and HR development.