Brothers in arms

Separate but equal in their contributions to a company’s success

 
Marketing and public relations are essential business functions. To paraphrase Regis McKenna, both are everything: “all-pervasive, part of everyone’s job description.” They have different, often conflicting perspectives of a focal company: both are sine qua non – without one, or the other, business fails.

Dejan Verčič

Professor Dejan Verčič heads the Department of Communication at the University of Ljubljana, Slovenia. He is a former president of the European Public Relations Education and Research Association (EUPRERA) and since 1994 organiser of BledCom.