Simone Zavatarelli

Head of Institutional Communication and the Press Office, Banca Lombardia

 
1. Why should young people never join the field of Public Relations?
PR is a good field for young people. They can work with management and learn something new every day. Obviously they have to be conscious that the job takes up a lot of time and sometimes you have to work over the holidays or far from home. But it’s exciting.

Simone Zavatarelli

Simone Zavatarelli worked as a journalist for financial weekly magazine Borsa & Finanza between 1998 and 2001, writing about asset management, online trading and financial analysis. He later went on to work for Burson Marsteller in Milan (2001-2004) as account executive and senior associate, where he was media expert for Italian and international financial clients such as Citigroup, AIG and GE Capital Finance. In 2004 he became head of Banca Monte dei Paschi’s press office, joined Banca Lombarda as head of PR in 2006 and, following the merger of Banca Lombarda and BPU Banca in 2007, is head of institutional communication and the press office.