3
2015
‘Pleased to meet you? Stakeholder engagement’
An ageing workforce and an insufficient number of graduates studying science, technology, engineering and mathematics (STEM) are fuelling a labour shortage in the information technology (IT) sector.
Given that women and minorities are...
Jim Wilkinson explains why the Alibaba Group has a front-row seat on China’s vital changes and how he is helping Alibaba achieve its global goals.
Main image: Celebrations for Alibaba Group's 10th anniversary in 2009. Photo:...
Rapid changes in the communication environment challenge organisations around the globe. Many claim that mass media are losing their leading role in shaping public opinion and new approaches like content marketing are propagated....
A company’s Brussels representation engages political institutions and keeps the company informed about the latest developments in the European Union, thereby influencing the corporate strategy. But how does this double role align public affairs...
Reading this publication means that you are one of the most powerful and significant beings in the world.
“God said ‘Let there be light:’ and there was light,” so the first recorded action in the universe was creation through communication...
Corporate diplomacy: what is it and why do it? Let us take as our starting-point the definition given by Witold Henisz talking about his new Wharton book on the subject:
Corporate diplomacy is the senior-level capability to build and...
The world has seen an explosion of data collection.
We are becoming ‘datafied’; our locations, behaviours, interests, patterns and interactions. In the past, data was very expensive to collect, usually via surveys or a census, but today...
I have often heard the phrase that "politics makes strange bedfellows".
Well, so too can business. Increasingly and importantly, we in the corporate communications and public affairs fields find ourselves connecting and collaborating with...
A report titled Fast Forward 2030: The Future of Work and the Workplace, by realty consulting firm CBRE and China-based Genesis, provides us with an interesting insight.
About 50 per cent of all occupations we know today will no longer...
Businesses are exposed to an increasing number of disruptive scenarios stemming from today’s interconnected corporate environment.
Although traditional industrial perils, including natural catastrophes and fire, continue to head this year’...
Russia is an important case study for crisis communications specialists, facing challenges in areas ranging from politics to corporate scandals.
As a rule, local public relations agencies publish briefs that unanimously say: ‘we manage...
Presenting a consistent image over time through the UK’s famously trivialising, variety-seeking, sceptical and antagonistic media is not easy for any organisation.
Now imagine that your organisation is not a corporation but a political...
“The study of history is the beginning of political wisdom” - Jean Bodin
I like to compare the academic project team, which has been working over the last four years to put together the...
How can we build communication to achieve strategic outcomes and what is the role of the public relations practitioner in making sure our communication matches our intentions?
For a long time we held the view that if you had a particular...
Corporate managers like to portray their companies in the best possible light.
Nothing wrong with that! Many managers tell it like it is. However, research has found systematic impression management in corporate reports.
(Image...
Westerners give Japan a lot of heat for its perceived inability to change.
I would, however, argue that Japan has changed more over the past 20 years than, say, America has over the past 50. While change comes slowly here, it is constant...
Our world is changing – and so are we. Almost everything today is becoming digital, and that includes not only the way we communicate but also our behaviour as human beings.
I once saw a very interesting interview between...
Between 2009 and 2011, Greece went from being seen as a stable eurozone member to Ground Zero in the Nation Brand Index...