Why assertiveness matters in business

In tough times, organisations look for well-balanced assertive leaders. How do you measure up?

Assertiveness by itself will not get you a promotion, nor the respect of your peers and direct reports. But failing to stand your ground effectively, and - conversely – being too controlling and aggressive, can halt your advance up the corporate ladder. So why are organisations seeking out assertive leaders and where do you fit on the assertiveness barometer?
Assertiveness is a way of describing how people defend their interests. Assertive leaders can create a compelling vision, communicate strategy and clearly define objectives and service quality standards. They inspire their people, gather support, and create alignment within a team so that everyone moves in the same direction. They avoid the confusion and disorientation caused when team members are trying to second-guess what they’re supposed to be doing and why.