It’s all good until London 2012

Carrying the PR torch all the way to the London 2012 Summer Olympic Games

 
Normally, events in the near but slightly-distant future tend to be a bit vague in the public mind. We have become far more accustomed to things occurring in-the-now or things occurring soon, so things that are not now or soon are arguably outside the sphere of concerns for most people.  Keeping this in mind, the award-winning PR campaign which helped win London the bid for the 2012 Olympics had definitely reached a high-point in July 2005. Starting off with a bang, the effort initially gained the petitioned support of over 2 million citizens in the UK, making for a overwhelmingly positive vote to agree to host the games there in the first place. Unlike the average, isolated or more specifically timed and focused PR campaign, these efforts now and in the coming years must promote something that is as of yet non-existent, a place and time and event of world importance an which draws its energy from but must also live-up to the past glory of its predecessors. This institution of the Olympic experience must yet again be reinvented. Jackie Brock-Doyle, Director of Communications & Public Affairs, and her team need to keep the excitement rolling for the next five-plus years.  They must, so to say, carry the torch of fascination for this world event while continually presenting it in a positive light to the people of London itself.