3
2019
‘Seeing in colour: Bringing emotion back to corporate communications’
A strong reputation, satisfied and loyal customers… all determined by your employees. Happy employees mean happy customers, it is as simple as that – and that generates higher profits in the long term. Therefore, thinking about your employee...
Whether your organisation has just experienced a crisis or you’ve just completed a crisis training, failing to formally capture lessons learned is a golden opportunity missed.
Yet, too often, once the crisis is over and everyone is...
Leadership in organisations has never been in such high demand.
Today’s VUCA landscape (characterised by volatility, uncertainty, complexity and ambiguity) calls for a new approach to leadership. In an era of ever-increasing competition...
Despite the enormous growth of the public relations agency sector, predicted more than a decade ago[1], industry growth has accelerated at considerable cost to those who have...
Practically every day we meet customers from different industries and explain how virtual reality will change business processes, product presentations or corporate communication in the future.
In almost all cases, virtual reality...
“Today I’m being born,” a girl’s voice says off-screen as we watch harrowing images of heavily pregnant women about to give birth.
“What will the world we grow up in look like? What awaits us?” the child asks, in a questioning, existential...
In today’s world of fake news, increasing levels of populism and widespread distrust of the media, politicians and business leaders are being challenged as never before.
How can we stay ahead and get our message across effectively? How...
In April 2015, Disney released the trailer for Star Wars: The Force Awakens. One of the consequences was a near instant rise in share price that added $2billion to their...
As European Ombudsman, Emily O'Reilly holds the EU’s institutions and bodies to account: recently, she has criticised the European Investment Bank for its handling of complaints over its investment in a mining project, as well as how the...
I never thought the Trump presidency or Britain’s exit from the European Union would be weaponised against me.
For some, both offer strange “proof” that my arguments around the death of PR,...
Over the last decade, the context in which communication professionals are operating has changed dramatically.
Communication professionals must excel in a world in which multi-interactional, multi-stakeholder and 24/7 communication is the...
Are you looking to apply agile practices to corporate communication and public affairs? If so, this will be the right read for you.
In the following article, I will describe how we implemented an integrated communication strategy by...
If you are not worried about the impact of techlash on your company, perhaps you should be.
Techlash was defined by the Financial Times as “the growing public animosity towards large Silicon Valley platform technology companies and...
In June 2019, the US sportswear maker Nike had to cancel the sale of a line of limited-edition sport shoes in China after its Japanese designer supported the recent...
It seems we as communication practitioners are not necessarily the only people – or indeed the right people – to respond to a communication challenge.
This may sound paradoxical – and even as though we are talking ourselves out of a job –...
Business leaders globally agree that their organisations need to shift their focus from pure shareholder value creation to wider value considerations, such as value to society and co-creation of value through other external relationships.
...
It has been over three years since the United Kingdom voted to leave the European Union in June 2016.
Since that date, the political dramas and disagreements at the heart of the British political system have been closely watched by...
The Responsible Tax project started with a simple proposition – that tax is the entry fee we pay for a civilized society – and the project has since flourished into a growing global movement with a “wise crowd” community of over 1,300 experts and...