To mark the 10th year of Communication Director magazine, not only are we tracing the evolution of the communications function from message distributor to strategic partner, we’re also looking at how the changes that rocked our world over the past decade – from technological innovations to political upheavals – have impacted the communicator’s job. And we’re asking: is this period of escalating change and innovation a springboard for the next stage in the evolution of the corporate communications leader’s position? 20 years ago the internet barely existed as mass phenomenon, social media is a little more than 10 years old: companies have had to adapt the way they work – and the type of skills they hire – to remain relevant. Our Issue Focus section examines the changing environment that chief communications officers find them in today: whether Pokémon Go or the Internet of Things, artificial intelligence or the millennial work place, the communications director is at the centre of multiple conversations and how he or she adapts to these will determine the future of the profession.
Sign of the times
The full spectrum of the communicator's portfolio