‘Strategy and the CCO’

4
2017

From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss. But what real impact does the profile of the chief executive officer...

In a Europe confronted with populism, nationalism and Euroscepticism, what role does culture and communications play? In this interview, taken by Stavros Papagianneas as part of a series of interviews with key stakeholders in European...

 

People are so consumed with data these days, they are struggling to absorb it let alone make sense of it. But do we really need to analyse every data point to ascertain where impact is being delivered? Or shouldn’t communicators instead...

Press relations is a vital part of any public relations strategy: it positions your organisation as a thought leader in its field and aligns your media presence with the strategic initiatives of your organisation. But neither of these goals...

The employer brand is the champion running the race in today’s global talent marathon. To remain competitive, companies are articulating the fittest versions of themselves and empowering their employees deliver the employer brand message with...

Silicon Valley is famous for giving birth to the most innovative and fast growing companies in our day and age. Google, Apple, Tesla, Facebook, Adobe and Netflix are redefining the world as we know it. While there are many theories to explain...

A recent study by software company SAP found a significant correlation between employee engagement and internal news that helps users understand the company strategy and provides immediately useful and work-relevant information.

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Technology has increased the choice of options for interacting with colleagues, whether in the same office or in another country. But that only means that the potential for misunderstanding is greater than ever. However, by keeping a few basics...

Personalisation offers brands loyal customers and improved response rates

Image: Thinkstock.com

Effective personalisation offers brands and organisations a proven method for loyal customer relationships and improved response rates....

Change in overdrive is a characteristic of our modern global hypermodern culture: organisations have to adapt to these changes in order to survive.

Results from the European Communication Monitor 2017 show that European communication...

Relationships are hard work. After the first giddy infatuation, for a relationship to succeed in the long run it requires patience, compromise, give and take – and a reasonable agreed-upon level of payment.

(We’re talking, of...

Companies must align what they say and how they behave with the shared perceptions of others. The pressure to bring brand and reputation together is driving the evolution of a new model, where the intersection of brand and reputation offers...

Brands are an organisation’s most important intangible assets, and their management is absolutely critical. According to branded business valuation consultancy Brand Finance, in 2017 brands account for 18 per cent of the top 500 global brands’...

Strategy is one of the most important concepts for chief communication officers, yet also one of the least understood. Everyone knows of its importance. The echoes of critique, “You have no strategy,” “That’s too tactical,” “That’s a bad strategy...

Several major acquisitions and corporate reorganisations had left the global communications function at Volvo Construction Equipment overly detached and unaligned. This resulted in a suboptimal strategic influence, with lack of visibility,...

It’s tough these days. We are living in the ‘do more with less’ era of corporate communications. More with less money, less people and less time. To make things worse, those above us are imposing outcome- based metrics to make...

Communication leaders have manifold responsibilities, ranging from reputation management, to steering communication teams and counselling top managers in decision-making processes. This can be observed in the changing success profiles of chief...