Issue 04/2017 Europe

Strategy and the CCO

In a year when one executive search firm found that a majority of FTSE 100 companies have communications professionals on the executive board, it is even more urgent to define the relationship between the chief communications officer and corporate strategy. Before we do do that, we need to clear up a few definitions. What exactly is strategy? What defines the difference between strategy and tactics? Is being strategic a right or a privilege – that is, do even small, overworked communication teams have a hope  of moving their work into a more strategic direction, rather than running to play catch up with social media channels, press releases and publications? These questions are explored in the Issue Focus section of this issue of Communication Director.


The full spectrum of the communicator's portfolio

2017 has been the year of the bad boss, but what real impact does the profile of CEO have on corporate reputation?

The road to meaningful insights

Seven steps to deploying, tracking and reporting on your press relations activity

A distinct economy is emerging, with a focus on the people at the heart of the company

A communication director’s guide to building a culture with character

How to drive employee engagement through online employee news

How to navigate the potential for misunderstanding in team communications

Personalisation offers brands loyal customers and improved response rates

Findings from the 2017 European Communication Monitor on communicators and our hypermodern society

A love-letter to the relationship between brands and online influencers

To succeed in a world where organisations and management are under increasing scrutiny, understanding expectations is fundamental

Data-driven insights to implement, manage, and optimise your brand performance


Key communicators under the spotlight

Androulla Vassiliou on defining a common European culture, and why the European Union needs to communicate to survive.

Issue focus

Looking at the important questions of communication

Understanding the different definitions of strategy can help chief communication officers in their counselling of the CEO and the C-suite, as well as in their own attempts to support the larger corporate strategy

How getting to grips with governance helped the communications function at Volvo Construction Equipment improve its strategic influence

Too busy to be strategic? We present a few practical tips on how to be more strategic in your work when you don’t have time or energy to do more


Which tasks are performed by communication executives? A new management tool reflects the many facets of the role.