4
2010
‘Take control of your career’
More than the traditional 100 days have passed since you started as executive vice president of external communications at Royal Dutch Shell. How does it feel to work for a company with around 100,000 employees, in comparison to a company...
Why did I leave the consultancy world for a corporate position?
Frankly, it was an offer that I could not refuse. If you are asked to build the global public affairs capability for a multinational that operates in more than 100 countries,...
There’s an old story about two shoe salesmen whose company sends them to a remote village in Africa.
Upon arrival, one sends home a message saying, “No one here wears shoes; will return shortly.” The other salesman sends...
As the first decade of this millennium draws to a close, surely now is as good time as any to survey the present state of corporate communication as a career path. Executive search firms can act as a barometer of not only the skills and...
A well managed employee communication strategy has a key role in crisis management and corporate communication demonstrates its strategic role in a crisis context.
This is one of the main findings of a research project carried out on...
On April 14, Eyjafjallajökull volcano in the south of Iceland started erupting clouds of black ash. The whole world soon woke up to the consequences, as airspace was closed down across Europe, affecting flights throughout the world. For five days...
Against the clock
Ehrhart has praise for theblueballroom’s solution: “The way that the agency responded – and it was the beginning of a real collaborative concept – was a concept that turned the tables on a traditional,...