Communicating your professional identity

If our chosen profession helps to define our identity, what does this mean for the world of communications?

In its basic form, work involves the performance of tasks, and a prime motivation to work is the payment one gets in return. Working earns people a living, but recent research suggests that, in the modern work arena, more is at stake than just money. It is as much about being alive as it is making a living. Work is portrayed as “a search for a sort of life, rather than a Monday to Friday sort of dying”, as the late Studs Terkel wrote.

Mark van Vuuren

Mark van Vuuren is assistant professor in organisational communication and a member of the Institute for Behavioural Research at the University of Twente, The Netherlands. He is also the scientific director of the Institute for Leadership, Organisation and Communication. His main research interests include the ways people frame their identities as professionals, and how they craft their jobs and negotiate the meaning of their work.