New colours in the sky

Refreshing brand identity is a necessary, if tough, task for a multi-division company

For 10 years now, EADS, created through the merger of the German company DaimlerChrysler Aerospace, France’s Aerospatiale Matra and Spain’s CASA, has been a successful player in the aerospace industry. Today, we are the leading European enterprise in this sector - just the right time to transform the outmoded visual calling card of the group and its subsidiaries into a modern, integrated concept.

Pierre Bayle

Since January 2009, Pierre Bayle has lead the corporate communications of EADS, the global leader in aerospace, defence and related services. He is in charge of all internal and external corporate communications and reports directly to the CEO Louis Gallois. Previously, he was head of media relations for the EADS Group. Before that he had been in charge of corporate communications for MBDA.

Nicole Schareck

Nicole Schareck is vice president and head of EADS corporate brand communications. In 1986 she started to work for Mercedes-Benz. From 1989 to 1991 she was project manager for sales and marketing, passenger cars, southern Europe. In 1993 Schareck started to work for Deutsche Aerospace and was head of advertising. In 1998, she took over as head of marketing communications. In the course of the merger to EADS she became vice president corporate brand communications.