Viva La Resistencia!

Public awareness campaigns need dynamic presentation to ensure that their messages are heard

Cancer: the very word conjures up unpleasant imagery. We are all afraid of it, but how much do we actually know about the disease? Take cervical cancer, for example. Did you know that around 70 per cent of cervical cancer cases are caused by Human Papillomavirus (HPV) infection? Or that this virus can be prevented by vaccination? Cervical cancer can be avoided in many cases, yet awareness remains low. In Spain alone, two women die from cervical cancer every day.