‘Telling stories about trust’

2
2018

In 2006, the European Association of Communication Directors was founded by a diverse group of communications professionals, led by industry veteran Herbert Heitmann.

This year, at...

One of the leading communicators in the tech space, Frank X. Shaw has helped lead the company through major transformations.

Ahead of his keynote at this year’s European...

You might be surprised how easily the techniques of digital marketing – from custom audiences to long tail keywords – can be effectively adapted into corporate communications. The first step is to familiarise yourself with the jargon: let this...

Open economies grow faster and have more spread of technology and ideas, but the erosion of public trust and the persistence of economic uncertainty are opening the door to protectionism and isolationism.

All those involved in trade and...

We all know reputation matters. While it takes years for a company or organisation to build up a good reputation, it can be shattered in just a few hours by poor leadership, faulty products, unethical behaviour to name but a few reasons. The same...

 When BASF wanted to talk with its employees about the 2016 UK Referendum on EU membership, it didn’t want to close the door to future engagement with Leave campaigners, or do harm by adding to a chorus of ‘elite opinion’ that appeared...

Today’s millennials are tomorrow’s leaders.

But what does this misunderstood demographic look for in their potential employer, and how can they best learn the skills they will need as future employers, managers and leaders? Let’s start by...

Information gaps, assumptions, misunderstandings, interpretations, personal biases, and social and environmental influences.

In today’s complex working environments, the scope for misalignment between people in teams is immense and the...

Is employee engagement in crisis? Well… yes. And it’s hardly surprising considering how quickly society and technology is changing.

How we view jobs, attitudes and skills is vastly different from a decade ago – and with so much emphasis on...

Mongolia, a landlocked country sandwiched between Russia and China in central Asia, is transforming from an economy dependent on agriculture and natural resources to one that is rapidly diversifying, attracting overseas investors and businesses...

In 2015, at the iconic Lloyd’s of London building (pictured above), Bank of England Governor Mark Carney introduced the concept of the “tragedy of the horizon”.

He explained that, by the time climate change becomes a defining issue for...

Forget technology for a moment; to innovate, ask your best questions. For unless a firm’s strategy for positive change is well-thought out and clear, the most powerful tech will fail to realise its potential.

In fact, the very nature of...

To state the understated, it’s been an eventful 18 months when it comes to the outbreak of cyber security attacks, data privacy violations and data breach issues.

In recent times, there has been an amplification of allegations made against...

Recent international research looks at widely-held reasons for and against trusting news on social media, ranging from valuing a broader range of views and opinions to a healthy scepticism towards clickbait headlines.


As part of our...

For businesses around the world, it is now a question of when rather than if a data breach happens.

With fines threatened by GDPR for failure to report a security breach, the pressure to defend your data has never been higher. But the...

We have all experienced those moments in the car when we would rather be doing anything else other than sitting in a traffic jam, twiddling our thumbs while gazing out of the windscreen at the rear braking lights of the car in front, hoping that...

At a wedding a few years ago, I sat next to a moral philosopher who asked me if I was ethically comfortable teaching people to dodge questions (i.e. lie) for a living.

While I’d like to clarify that I don’t actually do this, she was...