Reputation management is fast becoming a required discipline for businesses. Master it, and you could win new loyalty from your stakeholders, and increased performance to boot. Fail, and your business might be severely challenged. Stakeholders are quick to judge and slow to forgive. In an economic downturn, it is tempting to focus communication efforts on core customers and spend less time developing relationships with other stakeholders. But that would be shortsighted: businesses must deal with all of the company’s stakeholders, especially in a time of uncertain perspectives. And that is where reputation management comes in.
