Tried and true techniques

DSK bank prefers to use established channels in Bulgaria’s volatile media

 
For several years we have tried to shift the reputation of DSK Bank towards that of a ‘smart and funky’ company, in an effort to attract new young and well-to-do customers. The efforts to overcome the inertia in DSK Bank’s perception as dull, old and uninteresting were much greater than the outcome; on the other hand, they leveraged not only the prevention of reputation decline, but the image of the bank as providing shelter and security.

Kamelia Velichkova

Kamelia Velichkova heads the communications and coordination department for DSK Bank, where she is responsible for both internal communication and the process of outgoing messages. Prior to this experience, she worked at Hebros Bank as a marketing communications expert and marketing manager.