‘The unwritten contract: the social licence to operate’

2
2016

In 2015, Globe Telecom stood solidly on top of the Philippine mobile industry, delivering five years of unprecedented growth in revenue and customer base, touting a proposition as the preferred mobile brand and purveyor of the Filipino digital...

"Where next?”

That’s the question asked by civilians, terrorism experts and security forces in the aftermath of a terrorist attack, as rolling coverage brings images of chaos in cities around the globe.

(Main image: People...

The global risk landscape is changing. The effects of globalisation, digitalisation and technological disruption pose fundamental challenges.

The ...

At a meeting of Arthur W. Page Society members hosted at Bayer’s offices in Germany last October, Reidar Gjærum, who heads communications for Statoil, crisply summed up the role of today’s chief communications officer (CCO): “Interpreting society...

What does the way you arrange your fridge magnets say about your brand allegiances? And how does the way you arrange your shoe collection reveal your self-esteem level?

Over the past decade Martin Lindstrom has visited more than 2,200...

We have to talk about Brazil, which is in its deepest recession for decades and the headlines today are full of political and corruption scandals. How do you motivate and engage your audiences in such difficult times?

...

First and foremost, successful communication on social media requires you to present your human side to your audience.

This is one of the major findings from Burson-Marsteller’s 2016 Twiplomacy ...

We are gradually moving into an era of ‘no management’. At least, I sincerely hope so. Because I believe that many employees are capable, willing and enthusiastic as long as they are able to organise work themselves.

Managing the...

The case for improving women’s access to C-level positions has never been stronger.

Not only does research suggest that companies with more women in senior executive positions report stronger financial performance, but the reputational and...

From September 2015 to January 2016, Reputation Institute surveyed more than 150 global executives to gather insights on today’s trends, practices and priorities related to their stakeholder management.

The companies were sized between $1...

lmost daily we see media coverage of potential downturns or various bubbles bursting.

Whether or not another Great Recession is headed our way, 2016 is looking like a year of uncertainty. The US election, the UK’s EU Brexit, Middle East...

Both compliance management and corporate communication have expanded their fields of activity in line with their growing importance for corporate management.

This raises five organisational questions:

  • How can we define the...

Communication used to be all about producing, packaging and distributing content to specific audiences to inform them about the organisation.

However, today the scope of communications has expanded. Society has become a diffuse network of...

One of the most basic findings in corporate communications research and practice is that communicators need to work closely with top executives to achieve excellence.

Outstanding communication departments ensure a close alignment of...

The International Trade Union Confederation is determined that no worker is left behind in the transition to a new economy. We spoke to its general secretary Sharan Burrow about human rights, fair supply chains and the fight for a better business...

The social licence to operate has been a central concept in the mining industry lexicon for the past two decades.

Jim Cooney, former director of international and public affairs for Canadian mining company...

If the social licence to operate is an unwritten contract, where does that leave communicators?

How can communications be part of this process and contribute to building a trustworthy and accountable organisation? We asked speakers at this...

Much to the embarrassment of the man who coined the term, “social licence to operate” (SLO) has become a buzzword in certain circles.

At a workshop on the social licence last year, Jim Cooney apologised for inflicting the term on the world...

The social licence is not simply the overall organisational legitimacy, but features a local character in that it builds on locally rooted values and norms.

This local character might induce many to think that digital markets are an...

Sustainability is no longer a buzzword used by advertisers and corporate CSR departments; it’s a global agenda binding governments, corporations, civil society and citizens together to secure the sustainable future of our planet.

What role...

The importance of stakeholder engagement to Lafarge was established in 2003, when reference was made to it in its core values, the Principles of Action.

Of course, stakeholder engagement was present in the group before this: as an...

What ignited your passion for tango?

It was a result of a couple of small signs during several years. An invitation to a tango performance, a CD of tango music as a present, watching the film Scent of a Woman and so on....

A very long time ago, I recall my communications head saying that she started out her career by faxing press releases to journalists and hand-delivering them wherever possible as a follow-up.

At that point in time, I thought “Ouch! How...