‘A Voice in the Crowd’

4
2016

If there is one thing that helps get communicators a seat at the management table, it is speaking the language of management: charts, statistics, and metrics. Yet measurement remains one of the biggest challenges for communicators, both in-house...

I grew up near the beach in New Zealand, far away from the rest of the world, but I was by no means a sheltered flower. I never really thought about a career, let alone a global one. As a student of history and theatre, my priority was to...

Wikipedia, which started in 2001 as a hobby project belonging to a small community, has become an organisation that deals with its exponential growth through collaborative thinking and creativity.


Social media has changed...

To be viewed as a valued business communication partner and to engage employees in a hyperconnected world means revisiting and reinventing current communication practices. Understanding the implications of the new world of work and the workplace...

The impact of obesity on people’s lives, healthcare systems and economies is being debated in the media, by academics, industry, governments and regulators, almost daily. Punitive measures like proposed sugar-taxes or more sustained and planned...

Logging onto some PR consultancy websites is likely to give you a limited idea of what internal communication is all about. You’ll find talk of “every employee [being] a global broadcaster for their organisation” and the news that “now more than...

Sydney Water is Australia’s largest water utility company and services 4.8 million customers across an operational area of over 12,000 square kilometers. In 2014 Sydney Water was seeing an increasing trend in faults at our sewage pumping stations...

According to the Oxford Business Group, the retail industry in the Philippines is expected to grow at an estimated six per cent alongside the continued improvement of the economy in recent years (The Report: Philippines 2016). The development of...

Or is it something a little looser, a little livelier – and maybe even a little more chaotic? A growing number of events are relinquishing the old hierarchical model of conferences in favour of a grassroots festival atmosphere. Thousands of...

Political pathologists will be stirring through the ashes of the 2016 presidential election for years to come trying to understand exactly what happened. How did a candidate who disdained acquiring the requisite knowledge about national policy,...

Is there such a thing as being too connected? How much connectivity is enough, how much is too much, and how much is too little?

There is definitely such a thing as too much and too little connectivity, as anyone who is...

The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers. Digital channels are evolving and expanding exponentially, diluting the opportunities for brands to connect...

The one thing with Snapchat you will not find on any other platform is an audience that consumes your content with sole attention. Users have to be focused when watching Snapchat content. Snapchat users have to be focused and in the moment...

Most people know me a communications professional, which is true. But beyond that, I have a private passion which helps me at work and at home. It shuts out the world and allows me to concentrate, be creative, with perspectives and thoughts and...

To give some context to this, we are living through what is being called the fourth wave of feminism, endorsed by high profile celebrities like Beyoncé and by high-ranking politicians like Justin Trudeau who famously replied, when asked why half...

It is difficult for me to comprehend that I have been in Hong Kong for more than 10 years, having celebrated the anniversary date not long ago. While it seemed like yesterday, the developments within the communications arena have certainly...

There has been a tremendous change in the Chinese media landscape over the last several years. As in-house communicators, if we continue to do PR like in the past, we won’t survive.

According to the latest official statistics,...

It is a concern our report Pathways was designed to address, as we explored the very divergent career...

Helen Keller aptly put it: "Science may have found a cure for most evils; but it has found no remedy for the worst of them all - the apathy of human beings."

After a meritorious service of nearly 20 years, Saatchi and Saatchi chairman...