‘A voice in the crowd: communicating in the attention economy’

4
2016

Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run. A Chinese boy of six demanded, “Who is he? Why can’t I see his...

Logging onto some PR consultancy websites is likely to give you a limited idea of what internal communication is all about. You’ll find talk of “every employee [being] a global broadcaster for their organisation” and the news that “now more than...

If there is one thing that helps get communicators a seat at the management table, it is speaking the language of management: charts, statistics, and metrics. Yet measurement remains one of the biggest challenges for communicators, both in-house...

As an executive headhunter, I am privileged to see inside many corporate cultures, from global Fortune 500 multinationals to smaller, agile agencies.

What each of these organisations have in common is that they’re dealing – sometimes...

Wikipedia, which started in 2001 as a hobby project belonging to a small community, has become an organisation that deals with its exponential growth through collaborative thinking and creativity.

Image: Jimmy Wales speaking at the...

We live in an era of profound mistrust. Corporate misbehaviour and scandals affecting even the most august of institutions have eroded public faith in the leadership of large parts of civil society.

In a world with more than a billion...

Today’s chief executives are increasingly difficult to categorise. Requiring skills that their predecessors a generation ago would barely recognise, they are drawn from a diverse range of backgrounds – from academia to industry and government to...

In an era of quarterly capitalism, why should companies communicate their long-term value creation story? A recent...

The philosophy of Aristotle, born exactly 2,400 years ago in northern Greece and founder of the first research university, the Lyceum, offers the perfect basis for a rational, secular, progressive public and private morality in the 21st-century...

As government communicators, our mission is to honestly and effectively communicate policies and publicise opportunities to improve the lives of citizens. That is why one of our biggest campaigns, One You, encourages people to look after their...

An increasingly large number of multi-national corporations (MNCs) are actively assuming their responsibility to demonstrate their respect for human rights in the workplace, not just within the “four walls” of their own premises, but both...

A look at the businesses that are changing markets – and creating new markets


In today’s connected world, there’s scarcely a sector untouched by disruptors using digital to challenge established ways of doing business. Turbo...

When you think of a conference, what image springs to mind? Is it a gently dozing audience in a large, airless room, watching presentation after presentation?

Or is it something a little looser, a little livelier – and maybe even a little...

The list is long. Donald Trump in the US, Viktor Orban in Hungary, Jaroslaw Kaczynski in Poland, Nigel Farage in the UK, Marine Le Pen in France, Frauke Petry in Germany, Norbert Hofer in Austria, Matteo Salvini in Italy and Geert Wilders in The...

The media landscape has changed. Where once ‘legacy media’ dominated, their traditional territory is being encroached on by social media platforms and online outlets. We spoke to Carla Zanoni, global head of emerging media for the Wall Street...

WeChat is an integral part of everyday life in China. 762 million active users worldwide keep themselves informed via the app: that’s equivalent to nearly the entire population of Europe.

With WeChat, users search for people in their...

Unsure of your first steps onto Snapchat? Many big brands turn to young creative influencers to show them the ropes and help finesse their strategy. One such influencer explains the right approach to being snap happy.

The one thing with...

The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers. Digital channels are evolving and expanding exponentially, diluting the opportunities for brands to connect...

Connectivity underpins the attention economy: from toddlers with tablets and texting teens to smartphone addicts, we are increasingly able to be connected anytime, anywhere.

But this comes with a price of fragmented attention, blurred work...

Dressage! Yes, the sport where horses prance around in circles. I love Eddie Izzard’s take on it: “Highly trained riders, highly trained horses: it’s brilliant – but completely useless…unless you want to park your horse in a cupboard!”

If...

Nothing is straight forward in China, and communication in China remains highly complex and fragmented. Let’s set the record straight on what makes the Chinese media tick and how public relations practitioners new to the landscape should delve...