Positive content vs. negative tweets

When it comes to making sense of the good and bad of social media, business-to-business leads the way

 
On the train into work this morning I took out my iPad and updated my status on Facebook, then checked my Twitter feed (@imogenrlee) and retweeted a couple of interesting tweets about topical business and legal issues before checking our firm account (@eversheds). I remembered to check YouTube to see how many views our latest Eversheds video had before posting a link to it from my LinkedIn account. In the space of five minutes I had connected with, and marketed my firm to, thousands of people, the vast majority of whom I do not know. Welcome to the new world of social media.
The past 10 years have seen the emergence of social media into our day-to-day lives. Initially viewed by most of us in Generation X outside the technology industries as the preserve of schoolchildren and students, this is a phenomenon that is now permeating our lives on every level, including, increasingly, at a business level. Like it or not, it is impossible to ignore.

Imogen Lee

Imogen Lee has extensive experience of the professional services sector and worked in marketing and business development management roles before heading up the corporate communications team at international law firm Eversheds, a role she took on in May 2009. Her team leads on developing and protecting the Eversheds brand around the globe, and she can be followed at @imogenrlee.