Issue 01/2016 Europe

You gotta have faith

This Issue Focus section of this Communication Director talks about trust: how to earn it, lose it and win it back. We look at what the Volkswagen Emissions scandal teaches us about trust, what it takes to build trust in new markets, how the media affects dialogues around controversial subjects and what trust means to communicators from across Europe. Meanwhile, Michael Stewart, European CEO of Edelman, introduces us to the findings of the influential Edelman Trust Barometer and a philosopher helps us unravel the underlying questions behind trust, vulnerability and betrayal... honestly.

Agenda setter

Communication ideas in the eyes of experts

The next generation of communicators have arrived in your office. Two of the brightest give their take on millennial wants and needs and what this means for the evolution of the workplace


The full spectrum of the communicator's portfolio

10 social media trends communicators should watch out for in 2016 – especially if they work in public affairs

The expertise to deal with recent crises such as the plight of Syrian refugees or the Ebola outbreak is already in our hands: what we lack is effective, visionary leadership

More than a million migrants and refugees crossed into Europe in 2015, sparking a crisis as countries struggle to cope. In dealing with the crisis, can corporations succeed with the help of NGOs where governments have failed?

All news is not necessarily good news, which is why the two-factor theory of publicity helps recognise the triggers of positive and negative publicity

A look at the transformation of a function

Following the sudden disappearance of flight MH370, Malaysia Airlines faced serious challenges in their efforts to engage relatives of the passengers and other stakeholders with compassion and accuracy.

When it comes to consumer perceptions of authenticity, companies must move beyond big brand promises and platitudes and be as they wish to be seen. Research from FleishmanHillard reveals how European companies engage authentically

Five must-do culture basics for start-up founders

From the children of Biafra to football star Zlatan Ibrahimović

Insghts from Geisinger's director of neurosurgical oncology and chief data officer

Insights from the coalface of anti-hacker communications


Key communicators under the spotlight

When Anne Glover was appointed as the first chief scientific adviser to the European Commission in 2011, her role soon caused controversy characterised by mistrust between critics and supporters of the role

Issue focus

Looking at the important questions of communication

Edelman’s 2016 Trust Barometer reveals a large trust gap is emerging between the world’s elite and mass populations with potentially far-reaching consequences for Europe’s future.

Trust is won or lost through long term relationship building and, just like in any relationship, how much you put in has a direct correlation with how much you get out.

Dr Brennan Jacoby is a philosopher who helps individuals and organisations understand what trust means to them. He spoke to Communication Director about the importance of betrayal, transparency and the pursuit of trustworthiness.

To get first-hand insights into the challenges of trust communications, we turned to members of the European Association of Communication Directors working in the crisis-prone fields of media, pharma, politics and the auto industry to find out how they stop trust in their industries from going up in flames.

The Volkswagen emission crisis has shaken confidence in one of the most recognised brands in the world: it also highlights the link between trust and economics.

Of trust, tough love and today’s European media.

Private passions

What makes corporate communicators tick?