‘You gotta have faith: trust and communications’

1
2016

When Anne Glover was appointed as the first chief scientific adviser to the European Commission in 2011, her role soon caused controversy characterised by mistrust between critics and supporters of the role.

Above: Anne Glover visits...

Growing up in Ghana in the midst of my country’s struggle for independence, I was part of a generation which believed that with inspired leadership change, even dramatic change, was possible. I witnessed it first-hand.

This...

Many times over the years, I’ve asked myself what it would take for me to do what millions of internally displaced persons, refugees and migrants have done: leave behind all my belongings and hand over my life’s savings to a stranger who will...

To get first-hand insights into the challenges of trust communications, we turned to members of the European Association of Communication Directors working in the crisis-prone fields of media, pharma, politics and the auto industry.

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Once heralded as the seat held by the best storyteller in the company, corporate communications is no longer about amplifying what an organisation wants to say.

Social media and vanishing boundaries have exploded the old model. Instead,...

All was still right with the world nine years ago when VW’s former chief executive officer Martin Winterkorn presented the new slogan of his automobile empire in the glossy context of the Frankfurt Motor Show – bursting with pride and with a...

When I went to get a master’s degree in journalism, lesson one, day one in the World Room at Columbia Journalism School in New York was a lecture about trust: in this case, journalists’ and authorities’ trust in the stories told by the apparent...

Flight MH370 departed Kuala Lumpur on March 8 2014 for Beijing, China. Approximately two hours into the flight, all contact with the aircraft was lost and the start of the most intense search in aviation history began.

At around 4:00 on...

Like most boys, I played soldiers when I was a kid, making my own assault rifle or sword from wooden pieces and some rope.

Later my dad took me to see The Battle of Midway; the first movie on a big screen in hi-fi sound – I still remember...

Recent examples of corporate misbehaviour have undermined consumer trust in the brands of some of the world’s largest companies.

The Volkswagen emissions crisis reverberated far beyond the automotive sector. A business that seemed immune...

The start-up landscape has exploded since the turn of the 21st century, forging new economic models whose taste for uncertainty and adventure has become the norm.

But while success stories, failures and ingenious growth-hack hits permeate...

Not many people can claim to be a chief data officer and a practicing neurosurgeon.

Dr Nicholas Marko heads the data team at Geisinger Health System and is director of neurological oncology at...

To stay competitive in our networked world, organisations race to keep up with digital developments and embrace innovation. However, this also makes corporations vulnerable and a target for digital attacks – as Stefan Rojacher found at first...

The digital world today is one of radical overabundance: overabundance of devices, cloud services, apps and data. In fact, the amount of data accessed by each person is expected to reach a staggering 5,247 gigabytes by 2020. Put into perspective...

The Edelman Trust Barometer, now in its 16th year, asks respondents how much they trust the institutions of government, business, nongovernmental organisations and media to do what is right.

The survey shows that trust is rising in the...