A dialogue manager in a converged world

How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers?

 

It was not Omar Al Mukhtar who introduced the Arab Spring to Egypt but a Google executive, Wael Ghonim, whose campaign on Facebook and the famous #Jan25 tweet that undermined Hosni Mubarak’s political regime in Egypt. Similarly, it was not a management consultant who shaped customer service benchmarks at United Airlines but a YouTube video released by Dave Carol and his band, earning more than 150,000 views for his song about how United Airlines broke his guitar during a transit from Chicago to Omaha.

Jaydip Chowdhury

Jaydip Chowdhury is head of corporate communication and advocacy at Bilcare Research, the pharma packaging company with operations across Asia, Europe and the US. In addition to public affairs, Jaydip also oversees investor relations for the company.