Isilines, a long-distance bus platform has announced the appointment of Angélique Mantel as director of digital marketing, communication and CRM, in charge of promoting the brand to professionals and the general public.
Transdev's marketing, digital and CRM director since 2014, she joined Bouygues Telecom in 2009 as marketing and brand manager and then as director of innovation and new technologies. Early in her career, Mantel worked successively for 10 years as consultant director at Rapp and as a commercial manager at OgilvyOne.
The bus provider isilines was founded in July 2015 as part of the larger European bus network Eurolines. They are mainly active in France, where it provides bus routes between larger metropolises as well as smaller cities. Most of the Isilines bus routes meet in Paris. An advantage of traveling on isilines is that customers can easily switch to the services of Eurolines France to reach more international destinations. At the moment, isilines connects 97 cities on 1650 individual bus lines.